We asked makeup guru Mariah Nicole what she recommends when shopping for that perfect lip gloss, smoky eye shadow, and other makeup must-haves. A few tricks of the trade go along way.

How do you pick your purchases?
Mariah: Price is definitely a factor when purchasing makeup. Think about why the product would be $10.00 vs. $40.00: Are the ingredients the same? What are the main ingredients? How much perfume or alcohol is added? Does one fight aging? Give hydration? I think it is wise to spend a little extra on products that hit the majority of your skin directly, like a foundation primer and a liquid or powder foundation. Your chance of experiencing negative side-effects will generally be lower with a designer product.

Is Organic really better or just a fad?
Mariah: Realize that your skin is an organ of your body and the largest one too! Your skin absorbs what goes on it and filters it into your body. Using organic products ensures harmful chemicals don’t cause premature aging and break outs. Surveys show that the average American woman eats 4 – 7 pounds of lipstick every year! When you think about those numbers over a lifetime, the importance of using a natural lipstick and glosses soars.
Even using naturally derived or organic hair care is better. It’s less drying and gentler than other products. Organic hair care can prevent fading color, add shine and improve texture. Plus, many people are allergic to the fragrances added to products and natural or organic products are typically fragrance-free, many using only essential oils.
How should one select the right color for their skin?
Mariah: For the most natural look, choose a shade that matches your neck. You want to avoid a line around your jaw! If you want to go darker, I suggest applying a liquid/cream/foam bronzer to the entire face, neck and chest (if visible) first. Then choose a makeup that matches your new tan.
Most women have a hard time finding the exact shade. They are between shades. If possible, search for a salon or artist that custom blends the foundation or powder to match your natural skin tone and evens the tone. Some companies now offer a type of makeup that automatically adjusts to your tone.
How do I apply without that caked on look?
Mariah: Lighting is probably the big issue. I’ve been to many clients’ homes and 98 percent have very bad lighting for makeup. Think about replacing your current lights with natural sunlight or purchasing a lighted mirror with light settings. The major cause of heavy makeup is dark lighting!
Also, look at yourself at different distances from the mirror to gauge how much cover-up you need. Just stand back from the mirror if you are close-up. This trick does wonders! If you’re friends are still wiping extra makeup off your face, then consider using your foundation first, not your concealer. Many foundations, liquid, cream & powder, will cover most blotches and blemishes alone. Then take a powder brush, and buff your face to remove excess makeup.
What are your go-to products? Must-haves for every gal?
Mariah: MAC Pro-Longwear Glosses, Carabella Fruit Lip Balm, Makeup Forever HD Primer #1, L'Oreal Naturale Mascara, Illuminare Cream Mineral Blush.
(Take a peek at how Mariah does her own do and fab makeup...this is her!)

Black & White Images by Isabel Lawrence Photographers.